Sara K. See Orlando, a visitor publication that has been in the market for 41 years, is converting to a new publication called Great Florida Getaways. The new product will be aimed at Florida residents planning to take vacations within the state. The magazine is a product of Visit Florida, the state's tourism-marketing arm, and a division of Sarasota-based Miles Media Group. Great Florida Getaways will come out twice a year, in November and May, and will publish 700,000 issues annually, said Paul Winkle, a company officer. "We really saw the trend in tourism and the need for a product that was based on attracting more visitors to the Orlando area, versus moving them around once they got here," Winkle said. A new restaurant planned for Universal Orlando's upcoming Wizarding World of Harry Potter area will be designed after and named for "The Three Broomsticks," a Hogsmeade watering hole that was popular among student characters in the Harry Potter books and movies. Universal Or...
Originally from: http://www.orlandosentinel.com/business/orl-tourism1108aug11,0,4978432.story |